Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. Currently, due to the popularity of HGTV, home buyers have an "expectation" and are willing to pay more for a home that is "model home" looking.
If you could get 10% more for the sale of your home, how much would that be?
HSR Certified Stagers average 10% more for their clients
What is professional staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. Home sellers often can't view their home objectively, while many successful Realtors do not have the time or trade resources to stage your home for you.
How much does vacant home staging cost?
The 2017 Profile of Home Staging report (National Association of Realtors) prioritizes the rooms of a home that should be staged in the following order: Living Room, Master Bedroom, Kitchen, Dining Room then bathrooms. For this reason, these are the spaces we typically, at a minimum, recommend that our clients stage. Our quoted fee will be based on the number of spaces that need to be furnished, as well as the amount of furnishings and décor needed for the size of those spaces. After previewing your property to assess your staging needs, we're happy to provide you with a free, customized quote specific to your home.
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, homes that are professionally staged by HSR Certified professionals sell on a conservative average for10%+ more than homes in the same market that were NOT professionally staged. (see the Latest Home Staging Statistics).
Why can't I just stage my own home?
To save money, would you wear your old track suit to the Oscars? Cut your own hair for your wedding? Probably not. When you're selling your vacant home, not hiring a professional stager to showcase its best assets might be exactly the same kind of penny-wise, pound-foolish choice. Only 10% of prospective buyers can visualize a home looking any different than the way it looks when they walk in the door. They need help. That’s what an HSR Certified professional can do for you. You'll be poised to maximize your return.
Can't home buyers use their imagination and look past my empty rooms?
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.